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Every year, about 70% of strategic initiatives fail. This high failure rate is not because the plans themselves are bad. Instead, it’s because most strategies focus on only one dimension: what you plan to do. They outline your vision, goals, and the actions you will take. While this proactive approach is essential, it is only one part of a successful strategy. Real-world strategy operates across three forces: proactive, reactive, and values. Ignoring the reactive and values d

Every day, consumers face countless choices. Why do some brands inspire fierce loyalty while others struggle to make a lasting impression? The answer lies not in what companies sell, but in why they sell it. This idea, famously captured by Simon Sinek’s Golden Circle model, reveals that people don’t just buy products or services—they buy the purpose behind them. Apple stands as a prime example of this principle in action. Their marketing doesn’t just highlight features or spe

In today's fast-paced world, simplicity often leads to greater success. Subtraction in product design can unlock that simplicity and drive efficiency. The story of cinder blocks perfectly illustrates this idea. In 1887, Harmon S. Palmer patented a machine to mold solid concrete blocks. While these blocks served their purpose, they were heavy and hard to manage. Just a decade later, Palmer introduced hollow blocks, keeping the same dimensions while using far less material. The