Building the UX Team
Product | Content | Marketing | OPS
Shaping UX for a Startup on the Move
When I joined VendueTech, we were in the early stages of defining our product and needed a UX function that could shape user experience from the ground up. I led the creation of a UX team that balances research, design, and strategy, aligned to our real estate auction business model and startup pace.
Date
May 2024-Mar 2025
Role
-
Team Formation & Hiring
-
Process Creation & Implementation
-
Strategic Alignment with Product & Engineering
-
Research Infrastructure & User Engagement
Team
CEO
CPO
CTO
CFO
Deliverables
-
Fully staffed UX team within 1–2 months.
-
Miro board for research and design roadmap (internal toolkit).
-
First end-to-end user research reports and user journey maps.
-
Regular UX impact tracking through Product feedback loops and stakeholder satisfaction.
Easy and Simple Design Tools
{ Reflection }
-
The time report provided insights into how the User Experience team spends their time, allowing for better allocation of resources and more efficient project management.
-
Helped identify areas where costs could be reduced or optimised by categorising expenses into Capex and Opex.
-
Highlighted that one team member had recorded too much internal time, impacting the allocated budget for that project.
-
The User Experience team used the time report to identify areas for improvement and improve efficiency in their workflows.
-
Business owners create Project IDs and understood the importance of accurate data recording for precise reporting.