Many product teams struggle to deliver results despite having well-defined processes. The common assumption is that the problem lies in the process itself. Yet, the real challenge often comes from unclear ownership and decision-making gaps. When teams focus on fixing processes without addressing who owns what or who decides, they miss the root cause of delays, confusion, and frustration. This post explores how to spot ownership and decision issues in product teams, why they m

I have seen the same problems play out time and again across product teams: endless escalations, unclear ownership, and a constant scramble to juggle priorities that all seem urgent. Teams get stuck in cycles of rework, and the pressure to deliver quickly often leads to burnout. At first, I thought better tools would solve these issues. But after years of experience, I realised the real challenge was not the tools themselves but how teams operate—their processes, communicatio